With over 600 tickets sold for the Verdi Requiem, it is interesting to look at how the way we promote these concerts has  changed.  When I first joined the choir in, dare I say, 1986, we had simple black and white posters and press adverts. In the 1990s the posters changed to bright neon pink and that was considered modern! We even stickered the town when we performed the Bells in 1997!

We still use posters and the design of these has evolved with each Press Officer; from my early committee days with Sara Champion and Kathryn Kemish to the more graphic designs of Ingrid Peckham and most recently Claire Routh.  But now we can tweet, share and like via Twitter and Facebook. The statistics from the choir’s Facebook page alone show that ‘likes’ have doubled since September. So our communication strategy has evolved and long may it continue to do so. We are promoting ourselves and our performances to a whole new audience by using different social media but maintaining a more traditional approach.

What’s next? Perhaps we’ll see the choir’s own version of the bat signal from the Guildhall roof? But seriously, let’s all get involved in this new revolution, just by clicking your mouse you are helping to promote the choir and all we do, by tweeting you can reach people who may never see our printed material.  Go on, there are still 300 seats to fill!